Seller Tools
Online Showing Report
You are there to guide clients every step of the way in the selling process – making sure they know what to expect and answering any questions they may have.
They’ll know the comprehensive internet marketing strategy is working when they see the Insight online showing report. It shows how many views or click-throughs the property received on major real estate websites like coldwellbanker.com, ColdwellBankerHomes.com, realtor.com®, Trulia, and more. This tells you that a home is presented and priced to grab buyers’ attention.
CBx BUYER PROFILE
Buyer Targeting
For a home’s marketing to be effective, it needs to reach the right audience. CBx, an innovative tool developed exclusively for the Coldwell Banker® network, uses predictive data to analyze your local market, neighborhood, and more. CBx presents a buyer matching score and profile of the most likely buyer for the home and where these buyers currently live, so you can focus your marketing on reaching them.
Key CBx Data Includes
- Most Frequent Online Activity
- Most Visited Websites
- Top Media Types
- Median Age
- Average Education Level
- Homes With Children
- Average Family Size
- Median Commute Time
- Average Household Income
- Increase In Residents’ Income
Spotlight Marketing Program
Marketing A Home
In today’s competitive real estate market, the key to success is differentiation – doing common things in an uncommon way. In fact, differentiation from the competition has become the cornerstone of outstanding real estate service.
You'll be proud to deliver exceptional property marketing that is designed to attract attention, showcase a property’s distinctive qualities, and help a home sell quickly and for the best price.
Print Marketing
Our comprehensive plan includes professionally printed mailers, full-color property brochures and so much more. From concept to completion, your property will be uniquely cared for and expertly marketed.
Digital Marketing
Virtual marketing, the most strategic means of targeting buyers in this environment, gets results quickly and broadens our reach.
Unique Strategy
Our exclusive property spotlight marketing plan offers results that other brokerages simply can’t match – helping you net more on the sale of your house*.
*Based on Coldwell Banker property spotlight marketing plan usage data reported through May 31, 2020: On average, sellers whose agents use the plan benefit with a 1% higher sales price.
Exclusive Look
This exclusive network marketing platform allows you to share listings within the Coldwell Banker® network in three ways: Brokerage Exclusives, Sneak Peeks, and Wants & Needs.
Brokerage Exclusives
Enables you to exclusively share listings within the brokerage for a specific period of time with your consent. With Brokerage Exclusives, you can receive pre-market exposure for your listing with an extended network of in-house Coldwell Banker agents prior to the MLS or public marketing.
Sneak Peeks
Allows you to share Sneak Peek listings with participating Coldwell Banker agents across the country for one business day before the listing is submitted to the MLS and publicly marketed, allowing advanced marketing to a powerful network of agents that are actively waiting for new listings.
Wants & Needs
Allows you to promote buyers’ wants and needs within our national network to participating agents across the country, bringing more potential buyers to a home.
RealSure® Program
The RealSure program empowers your client to make confident choices when selling their home and provides flexibility for when they buy a new one. It is designed to give them greater assurance and control.
In collaboration with Home Partners of America, the program includes RealSure Sell*, which gives a client a guaranteed cash offer for their home while you continue to market it for a higher price. And RealSure Buy*, which lets them place a bid on a new home, even if their current home hasn’t sold yet.
RealSure Sell provides:
- Flexibility to get the best price
- Ability to receive an even higher offer
RealSure Buy provides:
- Home Value Statement allows a client to make an offer on their next home as if their current home is already sold by removing any sales contingency
- Take comfort in knowing their home will sell even if a third-party buyer drops out
- Flex Stay offers them up to four weeks to remain in their home after selling to RealSure while preparing to move to their next home
RealVitalize® Program
When they list their home, you can help them make the needed improvements and repairs to prep your home for sale at no cost to them until closing, using the RealVitalize program. There are no hidden fees, interest charges, or markups. Most homes using the program sell at or above the list price*.
Services Available:
- Staging
- Appliance Purchasing & Installation
- Cleaning
- Kitchen & Bathroom Upgrades
- Handyman Services
- Curb Appeal Enhancements
- Electrical Upgrades
- Carpentry
- Drywall & Insulation
- Landscaping
- Painting
- Plumbing
- Moving & Storage
- Junk Hauling
- Much more
*Based on Coldwell Banker property spotlight marketing plan usage data reported through May 31, 2020: On average, sellers whose agents use the plan benefit with a 1% higher sales price.
